Career Change


There are more than 3,500 franchise brands on the market today in the U.S. Helping you find the right one for you is what I do.

For over 20 years, First Franchise Associates has helped people realize their dreams of business ownership.  It’s the result of a process that has been developed and perfected by franchise professionals with years of experience – and it’s very successful. 

Our model is based on educating you to understand how franchising works. We start with a simple and confidential questionnaire followed by a personal consultation call.  A profile is developed and used for your specific business search.  You will be given multiple options to investigate and I will be there as a resource for you through the entire process.  From start to finish, you need to be prepared to dedicate time and effort to the process. 

This is not sales – there is no pressure.  You pay me nothing. If this process doesn’t work for you, you can drop out.  It’s as simple as that.

In addition to helping you navigate the world of franchising, I also help you identify financing resources to determine the best options for you with regards to funding your business.


Many of my clients have the same fears:

“I will never be able to support my family if I go out on my own.”

“I don’t have what it takes to become a successful business owner.”

“My life and job is as good as it is going to get and I will disappoint myself if I try something new.”

“I have no marketable skillsets other than what I have always done.”

“My family and friends think I am crazy for even thinking I can be a successful business owner.”

Did you ever hear of the phrase, “Everything happens outside of your comfort zone”?

In working with us, you will be able to address your fears.

Even if you don’t move forward with a new venture, you will for sure know more about yourself and be comfortable with where you are.


How it works

Schedule your session

First, click on the get started button to schedule your complimentary career-coaching session. During our first session, you’ll learn more about your aptitude and passions.

Explore career options

Next, we’ll explore career options and discuss the career path that is right for you. I’ll guide you through the next steps, whether that is continuing in the traditional job market or owning your own business.

Dream Opportunity

If entrepreneurship is your calling, we will identify a variety of options that are right for you. I’ll then help you narrow down that list until you have chosen your dream opportunity.



My name is Laura McCormack, and I am a franchise consultant. People call me a possibilitarian as  I work with my clients to help them realize their ideal career path, whether that is to find a job working for someone else or to launch into the world of entrepreneurship. If through our work together, you find that being your own boss is your calling, I’ll help you identify the perfect opportunity that matches your goals and aptitude. One of the best benefits of working with me is that my services are complimentary. That’s right: You don’t pay me anything to help you. I am in the pay-it-forward business and create a safe environment in which to explore a variety of options. You gain access to my years of expertise as an entrepreneur and guidance on how to find success running your own business. Through our work together, you will inevitably learn a lot about yourself. I encourage you to take that next step. You may find a whole new world awaits.


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Laura McCormack


To learn about me, you have to know that, at my core, I am passionate about helping others. I love being able to help my clients identify their personal strengths and passions as they progress through their career journeys. And I look forward to helping you as well. As a successful entrepreneur myself, I know firsthand the excitement that comes with owning your own company. I have experienced the challenges and opportunities, as well as all of the rewards associated with business ownership. I have been involved in three franchises myself, and I have been where you are in the career transition process. Let’s create a relationship that puts your career journey at the center of it. I look forward to working with you. No matter where you are in your journey—I can help.

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